This Active Wine Cooler chills your wine in minutes without using ice. The sleek shell holds a reusable cooling element, which uses its proprietary gel to bring down your wine's temperature and keeps it cool. Freeze the reusable cooling element for a few hours in the freezer to reach the correct temperature. The special gel also stays flexible, which allows the sleeve to hold your wine bottle snugly. On the outside, the additional casing helps maximize insulation, keeping your wine chilled for hours.